The Concentration Of Behavior Analysis - 1875 Words

Unit 9 Assignment Shalee Martin Kaplan University PS499 Introduction For the Unit 9 Assignment I will be creating a fictitious case (client) within the concentration of Behavior Analysis. I will include client demographics, reasons for seeking out service, intervention or treatment goals for the client, a theory that can relate to the client’s case, methods of interventions, any cultural issues, and any use of contemporary technology that will be used. I decided to revolve my case study around social anxiety (or a social phobia). It will focus on how a person’s thoughts and beliefs can intensify an anxiety/phobia. If a person truly believes that he/she will not do well in a certain situation, those thoughts and feelings can turn that into a reality. It is up to the professionals to change these beliefs and negative emotions. Case Study Samantha is a middle aged woman, 35 years old. She married her high school sweetheart, Jackson, in their Freshmen year of college. Other than her husband, her family consists of three children, two boys and one girl. Samantha works at a quaint little flower shop that is owned and operated by one of her family friends whom she has been close to since they were in elementary school. The shop isn’t overly busy and her position never caused her to be amidst the customers, as she worked in the back making the arrangements. Recently, however, her friend and owner has had to pardon herself due to maternity leave and has leftShow MoreRelatedThe Inequalities of Income Investment Growth1234 Words   |  5 PagesElites, Investments, and Income Inequality† from the academic journal, Social Forces, graduate Ph. D student from Ohio State University, Michael Nau presents throughout his study the rise of an additional factor that has evidently influenced the concentration of vast amounts of income among the elite class, income from investments. In this era, the common beliefs were that demography, labor market institutions, and technology were causing the inequality to rise and for the elites to pr oduce this astoundingRead MoreAnalysis of a PHD Student ´s Research on Investment Inequality1312 Words   |  6 PagesElites, Investments, and Income Inequality† from the academic journal, Social Forces, graduate Ph. D student from Ohio State University, Michael Nau presents throughout his study the rise of an additional factor that has evidently influenced the concentration of vast amounts of income among the elite class, income from investments. In this era, the common belief is that demographics, labor market institutions, and technology are causing the inequality to rise and for the elites to produce astoundingRead MoreThe Effect Of Calcium On The Rapid Adaptation Of An Insect Mechanoreceptor Essay751 Words   |  4 Pageswith neuronal adaption. 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We next characterized the toxicity of these Aï  ¢1-40 intermediates in human neuroblastoma (SH-SY5Y) cells. Results showed substantial cytotoxic behavior of PMA in solution with a cell viability loss of ≈ 40 % at 2.5 ï  ­M. 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In a cross-sectional analysis , a nationally representative subsample of 2838 participants aged from 6 to 19 year old were randomly selected, and their urinary BPA concentration and body mass index (BMI) were measured. They found that the urinary BPA concentration were significantly associated with obesity in participants, while obesity was not associated with exposed to other environmentalRead MoreThe Role Of 3, 4-Methylenedioxymethamphetamine In The Scientific Community1535 Words   |  7 Pagestherefore could attenuate the anxiety of patients undergoing psychotherapy (Danforth et al., 2016). While controversial, MDMA affects social behavior in a variety of positive ways that maintain its position as a topic of interest in neuropharmacology. The researchers explored how MDMA, its functionally distinct enantiomers, and methamphetamine affect social behavior in a squirrel monkey model and how receptor-specific pharmacology underlies the observed behavioral changes (Pitts et al., 2017). 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Marketing American Broadcasting Company and Disney

178 PART 3 CONNECTING WITH CUSTOMERS Applications Marketing Debate Is Target Marketing Ever Bad? As marketers increasingly tailor marketing programs to target market segments, some critics have denounced these efforts as exploitive. They see the preponderance of billboards advertising cigarettes and alcohol in low-income urban areas as taking advantage of a vulnerable market segment. Critics can be especially harsh in evaluating marketing programs that target African Americans and other minority groups, claiming they often employ stereotypes and inappropriate depictions. Others counter that targeting and positioning is critical to marketing, and that these marketing programs are an attempt to be relevant to a certain consumer†¦show more content†¦Disney’s greatest challenge today is to keep a 90year-old brand relevant and current to its core audience while staying true to its heritage and core brand values. Disney’s CEO Bob Iger explained, â€Å"As a brand that people seek out and trust, it opens doors to new platforms and markets, and hence to new consum ers. When you deal with a company that has a great legacy, you deal with decisions and conflicts that arise from the clash of heritage versus innovation versus relevance. I’m a big believer in respect for heritage, but I’m also a big believer in the need to innovate and the need to balance that respect for heritage with a need to be relevant.† Internally, Disney has focused on the Disney Difference—â€Å"a value-creation dynamic based on high standards of quality and recognition that set Disney apart from its competitors.† Disney leverages all aspects of its businesses and abilities to touch its audience in multiple ways, efficiently and economically. 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Evaluating the Causes of Uncertainty in Logistics Operations

Question: Discuss factors that will influence the decision on outsourcing or to keep it in house by using the performance objectives and Risks involved in the process of decision making and the recommendations that will help in mitigating the risks? Answer: Basis for optimal outsourcing solutions Tasks which are strategically unimportant but have important operational performance are to be outsourced. For e.g., an auto manufacturer may outsource the delivery services to a dealer. How delivery affects customer is not a matter of strategic importance but it smoothens operations hugely. It is to be checked whether the operational performance come to a standstill if its to be outsourced. Besides lower value services like back office and human resources, the oil companies also outsource higher value serves like the entire gamut of technology or the IT Vertical completely to gain efficiency and improvements in productivity and also cost cutting through operational excellence. Figure 1: Outsourcing Decision Matrix Source: (Dey, LaGuardia and Srinivasan, 2011) The doors are open for oil majors to take benefit of cost minimization like outsourcing of verticals like IT and back office operations are seen as proven sustainable policies. Globally according to Forbes Global 2000, about 36 % of oil firms have resorted to outsourcing policies (Dey, LaGuardia and Srinivasan, 2011). Sophisticated cost minimization policies, like application portfolio rationalization and applying cloud infrastructure, are to drive further more cost reduction. About 75% of times, higher value is generated from outsourcing of IT verticals in Forbes Global 2000 study. This particular figure helps in knowing the overall operational performance against the strategic importance which will help in the decision making process. Shell: A case study in Outsourcing As a part of the global IT Outsourcing wave, Royal Dutch Shell has entered a$ 4 billion multi supplier outsourcing deal with EDS and ATT that tends to catapult Shell to the next higher level in customer service. It is considered that the deal will cover 150000 users in over 100 nations that will cause EDS managing Shells computing services. EDS, that is over 45 years ago, will act as a custodian of IT services of all other Outsourcing companies. Emails and Internet phone services will witness a sea change in terms of achieving robustness and integration as Shell embodies rise in efficiency and improvements in productivity (Dowle et al., 2015). In the IT infrastructure team of Shell there is seen massive restructuring as 600 workers will stay in house and remaining 3000 jobs will be outsourced to the IT consulting majors. In order to thrive in the world of competition and volatile crude oil prices, Shell aims to increase its hydrocarbon reserves while keeping marketing and distributio n channels of products and services streamlined and efficient. Shells Endeavour to outsource from IT companies emphasizes the oil majors desire to innovate by leveraging on technology and turn out to be a winner by implementing end to end IT solutions from oil discovery to managing human capital(Stevenson, 2012). Thus IT services and products will traverse the entire spectrum of companys verticals crisis crossing the various functions successfully. This will result into streamlining of the processes and better productivity, lower costs and higher bottom lines. The companys IT Infrastructure Outsourcing deal was considered to the most complicated and most innovative program launched by the company ever. As a result, end to end services have been streamlined and standardized and innovations have lowered costs and made the company sharper and leaner in the highly competitive environment. Shell in 2012 has renewed its IT Outsourcing deal with Deutsche Telekoms T-Systemsannounced for another five years towards worldwide hosting and storage services.T-Systemswill provide Shell with data infrastructure and computer services across the world (Grant, 2012). Shell has implemented SAP and cloud computing successfully, boosting efficiency and lowering costs. Shell has signed a $ 300 million deal with Logica for 10 years that will take over Shells in-house IT delivery team across 35 countries in Europe and Asia. This is a move towards cost cutting and better efficiency. Factors that will influence the decision on outsourcing or to keep it in house by using the performance objectives The first factor that needs proper consideration is the political factor because government intervention can be noticed in regular intervals which may cause problem by imposing various legislation, rules, tax policy restrictions that will force the business to implement in the business activities. Political stability which is recognized in Malaysia as it practices high level of Parliamentary Democracy on the basis of monarch in constitution. Another political factor is the tariffs, policy on tax as well as trade control(Sanchez Rodrigues, 2010). It can be noticed that Malaysia has introduced innovative plan on investment strategy in the year 2010 which was established in order to promote natural gas as well as oil exploration. This policy was made by the Shell so that they only needed to pay lesser tax to the government which will definitely be helpful in reducing the overall cost of this company. The last factor which was recognized in the political term is the government policie s on this company. It was noticed that Malaysia was providing subsidies to most of the companies which was involved in the petroleum as well as energy industry. This wills the company to check on their operating cost which was necessary to sustain in the market. The next factor will be the economic factor which includes the rate of interest, inflation rate, unemployment, which will have a direct impact on the performance within an organization (Hill and Hill, 2012). One of the economical factors will be the growth rate of any country. This will help in increasing the investment pattern and spending habits of customers. Therefore, it was noticed that the revenue of Shell was noticed to have an increase in the growth rate. Inflation rate is another economical factor which states that if the inflation rate is kept low, then company can easily make long term plans as because they believe that the money engaged is not wasted rather it can be helpful in the purchasing every year. Social factor is another issue that needs proper attention which includes the cultural as well as demographic issues related to values and attitudes which changes with the change in trend and fashion. This factor will change as per the customer needs as well expectations which will be according to the size of the market potential. Another factor that can lead to change will be the technological factor which includes research and development activities, automation which will give rise to incentives on the basis of technological changes. It will be responsible for taking decisions on outsourcing whether there is any barrier to entry or not, and the level of efficiency in the production area. Last but not the least, there is the ecological factors which includes building relationship with human beings. It has been seen that Shell products can have an adverse effect as far as environment is concerned as because its business activities are to deal with oil and gas (Schonsleben, 2012). Petroleum is the major cause of acid rain, which is responsible to cause various environmental problems like, dead coral reefs, lakes in acidized condition and dead coral reefs. Another destruction issue will be if the petroleum will be burnt, then a large of carbon dioxide gas will come out which will cause heat in the atmosphere which will have effect on the greenhouse. Risks involved in the process of decision making and the recommendations that will help in mitigating the risks Risk should be mitigated as far as possible which will help identifying the various goals which was pre planned in the contingency model. It is advisable that the risk need to be reduced in way of forecasting by supply as well as demand which has to be connected directly with the supplier (Jones and Robinson, 2012). Risk has to be properly managed and it has been classified in three broad categories that have been explained with proper justification: The management should focus on the strategy in order to minimize the risk with the help of capacity as well as managing with the availability of concerned resources as far as possible. Another process in which risk can be reduced will be having proper security which can provide information, privacy in order to compliance in the most effective manner. Process which will involve in the risk management which will be helpful to have a continuous flow of information from the supplier to its customers which helps in building healthy relationship between them (Myerson, 2012).. It can be understood from the above points that outsourcing is all about maintain relationship by various risks, areas of concern, which further includes perfect knowledge of the business activities, in source relationship as well as control with the management as a whole which will lead to maintaining confidentiality which are even beneficial to maintain a healthy relationship with the offshore vendors (Sternberg, 2011). It has been noticed that the IT infrastructure has put more emphasis on the structure of the organization, joint process in fields as well as shouldering the responsibilities to indicate in the control level in the most efficient manner. Other recommendations which should be taken into consideration will be the maintaining the relationship with the outsourcer in order to co operates with them which will definitely helpful in mitigating risk in the framework of this particular company. Another vital issue that can be noticed will be the lack in innovation which may have an adverse effect; rather it should make effort in carrying certain responsibilities by which the insourcer can innovate which will be helpful in carrying out the business activities. If the products are outsourced in the most efficient manner, then a healthy relationship can be built between the company and the outsourcing company and the risk can therefore be mitigated to a large extent as the responsibilities will be divided which will help in the smooth functioning of the Shell Company in order to carry out the business activities. Conclusion Outsourcing embodies a multiplier effect in profits and productivity gains by reduction of risks. Mitigation of risks by adhering to privacy rules and continuous dissemination and uninterrupted flow of information assumes centre stage in a successful outsourcing deal. A leaner organization is in the making after cost cutting is undertaken and outsourcing of low strategic, high operating performance tasks has been dealt with. While marketing and distribution channels could also be outsourced just in the case of an auto manufacturer, higher value verticals like IT too may be outsourced to achieve significant ramp ups in productivity, cost cutting and efficiency. The case of Shell is a win-win deal with its outsourcers with huge improvement in profitability and ROCE. Technology outsourcing in Shell is hailed as an ecosystem. The holistic outsourcing deal of Shell with EDS and T Systems is a stride towards achieving bigger returns on equity. Social, economic and political factors are als o relevant and intertwined in measuring the success of an outsourcing deal. Imposition of taxes and tariffs as in Malaysia is also crucial step by the government and is seen as a political economic development. In crux, Shells outsourcing success story is a profound delving in organizational strategy in the backdrop of outsourcing policy. Reference List Decaro, N. and Buonavoglia, C. (2012). Canine parvovirusA review of epidemiological and diagnostic aspects, with emphasis on type 2c.Veterinary Microbiology, 155(1), pp.1-12. Dey, A., LaGuardia, P. and Srinivasan, M. (2011). Building sustainability in logistics operations: a research agenda.Management Research Review, 34(11), pp.1237-1259. Dowle, E., Morgan-Richards, M., Brescia, F. and Trewick, S. (2015). Correlation of shell phenotype and local environment suggests a role for natural selection in the evolution of Placostylus snails.Mol Ecol, p.n/a-n/a. Grant, D. (2012).Logistics management. Harlow: Pearson Education Ltd. Hill, A. and Hill, T. (2012).Operations management. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Jones, P. and Robinson, P. (2012).Operations management. Oxford: Oxford University Press. 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